Headquarter: Pasadena City
Discover Pasadena: A Cultural and Historic Gem in Southern California
Pasadena, California, a city nestled in the Los Angeles metropolitan area, is renowned for its rich blend of cultural, historical, and recreational attractions. With its vibrant community and diverse offerings, Pasadena stands out as a notable destination for visitors and residents alike.
Academic Excellence
The city excels in various fields, including high technology, higher education, tourism, sports, luxury housing, and commerce, making it one of the leading cities in the United States. Pasadena is home to NASA's largest laboratory, the Jet Propulsion Laboratory (JPL), which handles much of the country's space research and development tasks. Additionally, the characters in the famous TV show "The Big Bang Theory" are depicted as living here. The renowned California Institute of Technology (Caltech) is located in Pasadena. Although this institution is relatively small, it is highly prestigious, ranking 3rd globally in the 2024 Times Higher Education World University Rankings. Caltech is recognized as the top university in the U.S. and the world in fields such as physics, planetary science, and geology. It is also ranked 6th among the "most difficult universities to get into" in the United States.
NASA/JPL-Caltech
Iconic Celebrations: The Rose Parade
The Tournament of Roses Parade, held annually on January 1st in Pasadena, California since 1890, is a globally renowned event showcasing the city's natural beauty and sunny climate through intricate floral floats, marching bands, and equestrian units. With each float adorned with up to 100,000 blossoms and costing between $75,000 and $250,000, the parade draws around 1,000,000 spectators to Pasadena and millions more via broadcast. This grand celebration not only highlights artistic and community spirit but also significantly boosts the local economy, making it a cherished tradition that symbolizes hope and renewal for the new year.
Photo of 1909/2024
Attractions and Culture
Pasadena is also the home to several renowned cultural landmarks. The Norton Simon Museum boasts an impressive collection of European and Asian art, including works by Rembrandt and Van Gogh. Old Pasadena, a historic district, features well-preserved 19th and early 20th-century architecture, offering vibrant shopping, dining, and entertainment options. Nearby, the Huntington Library, Art Museum, and Botanical Gardens in San Marino houses rare books, American and European art, and stunning themed gardens, making it a major attraction for art and nature enthusiasts alike.
With its blend of historical charm, vibrant cultural scee, and cutting-edge scientific advancements, Pasadena stands out as a dynamic and engaging destination that celebrates both its heritage and forward-looking spirit.
